Case Study: Tella & Stella achieves 23% sales growth with Shopify

How Novatize Helped Tella & Stella Unify B2C and B2B on Shopify, Increasing Sales by 23%

Tella & Stella, a Quebec-based premium pet accessories brand, needed a way to expand from DTC into wholesale without disrupting its growing B2C business. As they moved beyond local direct-to-consumer sales, their manual wholesale processes, limited B2B functionality, and inventory visibility challenges made scaling across North America difficult, leading them to work with Shopify.

Shopify and Novatize unified Tella & Stella’s B2C and B2B operations on a single platform, adding a custom wholesale portal, Shopify POS, Shopify Markets, and key integrations for marketing, payments, and customer service. The result was a 23% increase in total sales, a 36% repeat customer rate, a 3% rise in average order value, and 76% growth in sessions from targeted new territories.

Tella & Stella

Alexandre Hébert

Founder