Case Study: Rage On achieves scalable, multimillion-dollar on-demand merchandising with Shopify Plus

How Nearly Dying Inspired This Entrepreneur to Create the Future of Merchandising Powered by One-to-One Personalized Marketing

RageOn, founded by Mike Krilivsky, is a print‑on‑demand merchandising company that lets creators cover products with full‑bleed designs and print items only when ordered. The business grew rapidly but ran into major operational challenges: traditional screen printing created inventory risk, quality limits, and severe fulfillment backlogs that threatened the company’s survival as demand surged.

RageOn solved this by developing a patent‑pending custom‑creation technology, duplicating its supply chain across time zones, and moving to Shopify Plus for scalable commerce, while using Nosto for one‑to‑one personalization. The combination enabled real‑time mobile merchandising, reduced waste, and drove strong commercial results—RageOn became a multimillion‑dollar business, won high‑profile partners, and saw Nosto recommendations deliver 8–15% of sales with a 6X ROI.

Rage On

Mike Krilivsky

Rage On