Case Study: MVMT Watches Inc shortens the path to purchase and acquires new customers with Shopify

How MVMT Watches Uses Social Selling to Shorten the Path to Purchase & Easily Earn New Customers

MVMT Watches, a direct-to-consumer brand born from a successful Indiegogo campaign, faced a shift as mobile and social traffic grew—up to 60% mobile—and traditional landing pages were leaking conversions. The challenge was converting enthusiastic social users (especially on Facebook and Pinterest) without forcing them to leave the apps, reducing friction and abandoned carts.

MVMT responded by launching social commerce: a Facebook shop, Promoted Pins, and experiments with Buyable Pins on Pinterest, prioritizing best-selling products to shorten the path to purchase. Early results: the Facebook shop drew roughly 1,500 weekly visitors and about 60,000 over 90 days, converting at 0.5% for more than $15,000 in incremental revenue (75% of that shop revenue came from three products); Pinterest drove hundreds of millions of impressions, hundreds of thousands of clicks and thousands of conversions, with Promoted Pins doubling conversion lift and increasing average order value.

MVMT Watches Inc

Spencer Stumbaugh

Director of Marketing