Case Study: Fit For Life (migrated from Demandware) saves $250K+ a year and lifts conversions 70% with Shopify Plus

How Migrating from Demandware Saves This Fitness Empire Over $250K a Year

Fit For Life, the parent of fitness and wellness brands such as Gaiam and SPRI, faced a sudden business challenge after an acquisition and licensing split removed apparel from its portfolio. Leadership discovered they were spending several hundred thousand dollars a year on Demandware and relying on an expensive, slow in-house development team; with development cut and the need to replace lost sales quickly, they needed a more agile, cost-effective ecommerce platform.

They migrated to Shopify Plus (also replacing OMS/ERP and moving warehouses) and used tools like Shogun and a visual navigation overhaul plus a new wholesale channel and faster brand launches. The move cut platform costs by over $250K annually, reduced landing-page build time from four months to one day, increased conversion rates by 70%, lifted Yoga revenue 6% and Active Sitting 16%, and grew wholesale sign-ups (SPRI +6% to 47% of ecommerce sales; Gaiam +22% to 18%), enabling the company to backfill lost apparel sales and invest in new initiatives.

Demandware

Katrina High

Director of Merchandising and Site Experience