Case Study: L'Occitane achieves a 42-day Facebook in-app shop launch with Shopify Plus

How L’Occitane Used Shopify Plus to Launch a Facebook Sales Channel in Just 42 Days

L'Occitane, the global natural beauty brand, faced a tight 42-day deadline to test social selling by launching an exclusive Mother’s Day collection that customers could buy and checkout from inside Facebook. The brand had never sold on Facebook and wasn’t a Shopify Plus customer, so VaynerMedia chose Shopify Plus and enlisted a Plus Launch Engineer to provide white‑glove support and meet the inflexible timeline.

Using Shopify Plus, the team built a Facebook sales channel, enabled in‑app payment gateways, and integrated orders with L’Occitane’s fulfillment systems, while offering a Facebook‑exclusive collection to avoid cannibalizing the main site. The shop was live in weeks (sales began within two weeks of implementation), conversions improved as creative and targeting were iterated, a checkout click was eliminated, and the campaign delivered higher conversion rates and actionable customer insights for future social commerce efforts.

L’Occitane

Serena Kolber

Sr. Director of Digital Acquisition & Brand Media