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Case Study: Lauren James Co achieves rapid brand awareness and scalable sales growth with Shopify Plus
A Shopify Case Study
How Lauren James Co. Used Shopify Plus to Rapidly Grow Brand Awareness & Sales
Lauren James Co. began in 2013 when founders Lauren and Lance Stokes started selling a single screened t‑shirt from Lauren’s parents’ basement. Rapid demand exposed key challenges: fulfillment and operations couldn’t keep up with growth, they needed a proper warehouse and team, and they had to build an online presence to scale beyond local retail.
They built their store on Shopify Plus, hired staff who matched their target customer base, and leaned heavily on Instagram and Facebook retargeting integrated with Shopify. The approach enabled fast scaling—an 80,000 sq. ft. warehouse, 35+ employees, 175,000 Instagram followers, $15–$18 return per $1 spent on ads, and surges like 7,000 orders in two days—driving strong brand awareness and sales.
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Lauren James Co
Lance Stokes
Lauren James Co