Case Study: Laird Superfood achieves 550% sales growth with Shopify Plus

How Laird Superfood Is Using the Shopify Plus Wholesale Channel to Increase Sales 550%

Laird Superfood, maker of coconut‑based creamers and coffee co‑founded by surfer Laird Hamilton, was losing wholesale sales to a slow, manual ordering process: customers had to call or email—sometimes at 2–5 a.m.—and the team had to hire extra staff to take orders. Their previous platform (BigCommerce) lacked the integrations and automated wholesale features needed to scale subscriptions and growing wholesale demand.

After migrating to Shopify Plus and launching its wholesale channel, Laird automated 24/7 order placement, invoice history, and tracking, freeing staff from phone duty and improving the customer experience. The change helped land large accounts, let the company reallocate hires to marketing and manufacturing, and drove major growth: Q2 2017 year‑over‑year sales up 550%, 15% month‑over‑month growth, wholesale now ~25% of sales (projected to reach 75%), headcount rising from 12 to 29, and an estimated $50–60K annual savings—enough to cover Shopify Plus several times over.

Laird Superfood

Paul Hodge

Chief Executive Officer