Case Study: Kowtow achieves unified online and in-store growth with Shopify POS

How Kowtow Unified Its Online and Offline Channels and Grew In-Store Sales by 30% With Shopify POS

Kowtow, a sustainable clothing retailer, needed a way to connect its online and in-store shopping experiences so store associates could access customer purchase history and offer more personalized service. With 39% of shoppers using both channels, the brand chose Shopify POS to unify its data and support its growing brick-and-mortar presence.

Shopify implemented a unified omnichannel setup with Shopify POS, click-and-collect, and integrated customer profiles and inventory management across channels. The results included a 30% increase in in-store sales, a 33% rise in customer acquisition, a 15% conversion rate in stores, and 55% repeat purchases, while also making returns, exchanges, and fulfillment faster and easier.

Kowtow

Gosia Piatek

Founder & Creative Director