Case Study: International Military Antiques achieves record holiday sales and higher conversion with Shopify Plus

How International Military Antiques Broke Every Holiday Record After Migrating

International Military Antiques (IMA), the world’s largest seller of military collectibles and antique guns, faced a costly security breach that exposed customer payment data and received pressure to undertake an expensive, risky replatform from their legacy Magento system. With growth slowing and mail-order tactics no longer delivering, IMA needed a secure, scalable ecommerce solution that would reduce operating costs and support a large, complex catalog.

In August 2017 IMA migrated to Shopify Plus and implemented tools like Flow, Launchpad, InstantSearch+, Yotpo, Listrak and Rewind, plus improved navigation, product pages and checkout options. The move cut monthly operating costs roughly in half, helped generate a record $6M in 2017 revenue and produced major holiday gains: +19.16% YoY conversion, +24.2% YoY average order value and +35.85% YoY holiday revenue (with continued year‑over‑year improvements thereafter).

International Military Antiques

Alex Cranmer

Vice President