Case Study: Interline saves hundreds of hours a year and boosts online sales with Shopify Flow

How Interline Saves Hundreds of Hours a Year Using Flow to Automate Orders, Inventory & Refunds

Interline, the 50-year-old parent company behind SCANDIS and Dania Furniture, launched its first true ecommerce sites with a small three-person web team and quickly ran into operational headaches: manually hunting down why orders were canceled or refunded, tracking inventory across 1,500 SKUs, and addressing store associates’ concerns about losing commissions. Those repetitive, time-consuming tasks left little bandwidth for merchandising or customer experience work.

By adopting Shopify Flow to automate refund reporting, commission tracking (integrated with Refersion), employee discounts, out-of-stock tagging, and discontinued-product publishing, Interline eliminated manual processes and gained real-time visibility. The automations save about an hour a day on refunds (hundreds of hours a year), helped drive month-over-month sales growth of ~30%, with 65% of online sales coming from areas without a retail location and 25% of online orders placed by in-store associates—freeing the team to focus on growth.

Interline

Julio Giannotti

Web Manager