Case Study: Hypnotik achieves a 60% mobile conversion lift and $400,000/year in development savings with Shopify Plus

How Hypnotik saves $400,000 a year in development costs by replatforming to Shopify Plus

Hypnotik, a mixed-martial-arts apparel brand founded by Mike Casey, was constrained by its previous Demandware platform: implementing new features was time-consuming and expensive, and the company was told it would need to pay $200,000 for a responsive-site upgrade. Casey needed a future-proof solution that would let Hypnotik experiment with tools and scale without blowing the budget.

Replatforming to Shopify Plus delivered a responsive, faster site with an app ecosystem Casey can manage himself, enabling a smooth, quick launch. The move boosted mobile conversion rates by about 60%, drove mobile to 35% of recent sales, supports $10M in annual revenue, eliminated server maintenance and hefty dev expenses, and is saving Hypnotik roughly $400,000 a year.

Hypnotik

Mika Casey

Founder