Case Study: Hertha BSC creates a seamless fan experience with Shopify

How Hertha BSC Creates a Perfect Fan Experience With a Single Sign-On Solution

Hertha BSC, one of Germany’s most historic football clubs, needed to unite its online and offline fan touchpoints to create a seamless omnichannel experience. The club was struggling with disconnected data silos across ticketing, the online store, and the retail store, and wanted to build a single sign-on solution to improve fan engagement and customer value. Hertha BSC chose Shopify Plus to help address this challenge.

With Shopify Plus, Hertha BSC migrated from Shopware and launched a new online store in time for the 2023/24 season after just six months of development. Shopify’s omnichannel capabilities helped integrate multiple fan stores and live TV offerings, while the single sign-on approach created a smoother fan journey. The result was a faster go-live, more flexible commerce operations, and a stronger, more connected fan experience with Shopify.

Hertha BSC

Samii Selant

Head of Sales