Case Study: Frankies Bikinis achieves $150,000-per-hour product launches with Shopify Launchpad

How Frankies Bikinis Uses Launchpad to Automate Product Releases That Generate $150,000 an Hour

Frankies Bikinis, a fast-growing LA-based swimwear brand known for influencer-driven, limited-edition drops, faced high-stakes, manual product launches that required rapid, simultaneous updates across multiple sites. The team had to perform dozens of time-sensitive tasks in minutes—unhiding products, switching homepage content and countdowns—creating stress, customer service spikes and the risk of lost sales.

By using Shopify Plus Launchpad to schedule and automate every step of a release, Frankies eliminated midnight panic and ensured flawless, simultaneous site updates. The result: one launch generated $150,000 in an hour with a style selling out in two minutes, a restock did $95,000 in an hour, and the brand is on track for 400% year‑over‑year growth—plus smoother planning, execution and improved customer experience.

Frankies Bikinis

Brittney Bowles

Director of Marketing and Ecommerce