Case Study: Filtrous boosts conversion rate by 27% with Shopify

How Filtrous boosted their conversion rate by 27% weeks after migrating to B2B on Shopify

Filtrous, a global laboratory supply company serving businesses and institutions, needed a more modern wholesale buying experience than its outdated ecommerce platform could provide. The old system made B2B ordering complex, limited flexibility, and created too much manual work for staff and customers. Shopify helped Filtrous move to B2B on Shopify so it could offer faster checkout, easier navigation, and a smoother self-serve experience.

With Shopify, Filtrous launched its wholesale storefront in 63 days and automated key back-office tasks using features like Shopify Flow, customer-specific catalogs, and vaulted credit cards. Shopify’s solution helped Filtrous increase its organic conversion rate by 27%, save 10 hours of customer service work per week, and save sales teams another 2 hours weekly, while giving the company a more scalable platform for growth.

Filtrous

Yin Fu

Director of Ecommerce