Case Study: Refurb.io achieves a $100K+ sales day with Shopify Plus

How Everything Went Right on Refurb.io's Unexpected $100,000 Sales Day

Refurb.io is a Canadian seller of refurbished computers and peripherals that launched its eponymous brand in March 2015 backed by a company with refurbishing experience since 2003. The small marketing team needed to build credibility versus big-box retailers, avoid heavy IT overhead, and rapidly scale operations — a challenge that became urgent when a promotional spike drove sales from $20k/month to a $100k+ day and triggered fraud alerts from payment processors.

They chose Shopify Plus to eliminate hosting and IT worries and focused marketing on paid search and affiliates, securing a high-visibility SlickDeals promotion. With Microsoft-authorized status, a one-year warranty, prepared inventory and operations, the platform handled peak traffic smoothly and the campaign cleared hundreds of laptops, delivering a $100k+ sales day within four months.

Refurb.io

Tim Mayeur

Director of Marketing