Case Study: EmazingLights achieves scalable, reliable growth with Shopify Plus (Shopify)

How EmazingLights replatformed from Magento to scale and accelerate growth

EmazingLights, a consumer-electronics brand that sells LED-embedded gloves for light-show performers, repeatedly struggled with site reliability and scalability on Magento. Despite spending $200,000 to scale to 30 servers and prepare for a Shark Tank appearance, the site crashed during the broadcast and routinely went down during major sales and events, costing sales and marketing momentum.

The company replatformed to Shopify Plus for on-demand scaling and reliability. Since the move, EmazingLights grew sales from $11.8M to $15M in 2016 with a projected 35% top-line increase in 2017, fulfilled nearly 45,000 orders in Q1 2017, increased on-hand inventory from $1M to $3M, and saved about $250,000 annually in development and server costs—enabling the team to focus on growth, events, and expanding other brands.

EmazingLights

Brian Lim

Founder