Case Study: Elph Ceramics achieves a 30% lift in customer retention with Shopify POS

How elph ceramics Unified Its Customer Database and Lifted Retention Rates 30% With Shopify POS

Elph Ceramics, a Sydney-based ceramics retailer, wanted a better way to manage inventory across its online and physical stores while also fixing fractured customer data that made loyalty marketing difficult. With Shopify POS, the team needed a system that could unify operations and create a smoother shopping experience across channels.

Shopify implemented Shopify POS to run Elph Ceramics’ brick-and-mortar stores from the same back office as its online shop, centralizing inventory and customer profiles. As a result, Elph Ceramics saved significant time on inventory management, grew its customer database by 25%, and increased customer retention by 30%, while also making staff onboarding faster and email marketing more effective.

Elph Ceramics

Sophie Rankine

Co-Founder