Case Study: Discount Hockey achieves a 26% lift in mobile conversions and sells on & off the ice with Shopify Plus

How Discount Hockey Lifted Mobile Conversions 26% and Uses Shopify Plus to Sell On & Off the Ice

Discount Hockey, Los Angeles’s largest hockey gear superstore, faced the challenge of convincing customers to buy fit-sensitive, high‑ticket equipment online without the in‑store try‑on experience. Ecommerce manager Kevin Scaringi focused on recreating the in‑store expertise digitally—through detailed product content, sizing guides and phone support—but also had to overcome major mobile checkout friction that was costing sales.

The company replatformed to Shopify Plus (including a mobile POS) and worked with Bold Commerce to build a gear‑builder for starter kits and optimize the mobile checkout. Content and phone support drove traffic (one blog post alone generates ~20% of site visits), and a simple A/B test that moved the checkout button above the fold lifted mobile conversions by 26%, increased purchase completion after clicking checkout by 38%, and boosted revenue 52% (about $4,000) over an eight‑day test.

Discount Hockey

Kevin Scaringi

Ecommerce Manager