Case Study: Daily Steals achieves a dramatic turnaround and millions in sales with Shopify Plus

How DailySteals.com Used Shopify Plus to Resurrect Itself from the Dead & Generate Millions in Sales

Daily Steals, a six‑year‑old daily deals retailer, was shuttered in 2015 after logistics collapses, unpaid vendors, and angry customers left the business broken and trust eroded. CEO Ishai Reinfeld was brought in to rebuild vendor relationships, repair customer confidence, and relaunch the site amid fierce competition and the challenge of serving multiple customer personas.

Reinfeld relaunched on Shopify Plus, focused on transparent customer service (including a personal letter and direct contact), partnered with influencers to drive targeted traffic, and automated operations using integrations like Duoplane for order routing and Sift Science for fraud prevention. The changes cut costs substantially, freed the small team to focus on growth, and helped Daily Steals scale rapidly—projecting nine‑figure sales in 2016 while saving “tens of thousands of dollars a month” through the platform’s efficiencies.

Daily Steals

Ishai Reinfeld

CEO