Case Study: Nest Bedding achieves $1M+ in sales through customer-centric service with Shopify

How Customer Centric Approach Paid Off Big For Nest Bedding

Nest Bedding, a family-run mattress and bedding retailer founded in 2012, faced the challenge of convincing wary customers to buy mattresses online while scaling with limited marketing resources. Operating as a brick-and-click business with small showrooms, the company needed an easy-to-manage ecommerce solution and trustworthy ways to convert hesitant shoppers and build brand credibility in a crowded market.

They solved this by using Shopify Plus and simple, plug-and-play apps (cart-abandonment emails, YotPo reviews), pairing technology with a customer-first approach: hands-on CEO engagement, influencer and everyday reviewer relationships, and strong Yelp presence for their retail locations. The result was rapid growth — four showrooms opened in under three years and more than $1 million in sales in a 90-day period — driven by higher conversion, stronger trust, and scalable customer service.

Nest Bedding

Joe Alexander

Owner/CEO