Case Study: Cotopaxi achieves revenue growth and higher order values with Shopify

How Cotopaxi created a custom shopping experience that amplifies revenue and impact

Cotopaxi, the outdoor gear brand founded on a mission to fight poverty and protect people and the planet, needed a commerce platform that could support a personalized shopping experience while telling its brand story. Using Shopify, including Shopify Plus and Shopify Scripts, Cotopaxi aimed to manage complex product merchandising, boost order values, and give customers multiple ways to browse its sustainable products.

Shopify helped Cotopaxi implement custom collections, purchase incentives, automatic discount codes, and API-driven features that simplified inventory and merchandising. As a result, Shopify delivered strong year-over-year gains for Cotopaxi, including a 50% increase in revenue, a 40% increase in average order value, and a 50% increase in average selling price.

Cotopaxi

Davis Smith

Founder and Chief Executive Officer