Shopify
1362 Case Studies
Case Study: Steiner Sports achieves 15% online revenue growth with Shopify Plus
A Shopify Case Study
How Channelling Your Inner Ten-Year-Old Is the Secret to Brandon Steiner’s $50 Million Empire
Steiner Sports, founded by Brandon Steiner and now a $50M-plus sports memorabilia company, built its business by leaning into fandom and bold, attention-grabbing deals — from massive Walter Payton signings to buying and selling Yankee Stadium dirt. The company faced stiff competition from marketplaces and athlete-owned brands, plus the challenge of maintaining trust and pricing control across distributors while reaching a wide range of customer segments with differing shopping habits.
Steiner’s solution was to prioritize emotional, “how cool would it be” products and guard the athlete–fan relationship by tightly controlling distribution and marketing, while embracing digital learning and social channels. Strategic moments and partnerships drove publicity, and a move to Shopify Plus gave them a more customer-friendly platform: social followers grew over 1,000% since 2014 and online revenue increased 15% compared with 2015 after the new storefront launch.
Open case study document...
Steiner Sports
Brandon Steiner
Entrepreneur