Case Study: Bohemia achieves 4x sales growth and sustains artisan crafts with Shopify Plus

How Bohemia 4X’d Sales After Migrating & Supports the Survival of Artisan Crafts

Bohemia is a Scotland-based lifestyle brand that partners with artisans in places like Morocco, Turkey, India and Kenya to preserve traditional crafts and provide sustainable income. Growth was hampered by technology — its Magento storefront repeatedly crashed and failed to accept payments, distracting founder Jenny Lockton from the brand’s mission and limiting sales and customer education about handcrafted products.

Bohemia migrated to Shopify Plus and teamed with Shopify Plus partner RyanFosterDesign, which implemented conversion-rate tools like Justuno (exit and welcome pop-ups, segmentation and A/B testing). The migration eliminated site reliability issues and unlocked rapid growth: sales routinely quadrupled month over month, sales doubled after the CRO integration with sustained growth for five months, and exit-offer conversion rates reached as high as 68%, enabling Bohemia to scale production, deepen artisan partnerships, and increase artisan incomes.

Bohemia

Jenny Lockton

Bohemia