Case Study: Bauer achieves 60% revenue growth with Shopify

How Bauer achieved a 60% revenue increase after migrating to Shopify from Salesforce

Bauer, the hockey brand founded in 1927, was facing high development costs and long timelines on its previous Salesforce platform, which limited how quickly it could launch new features and support custom initiatives like internationalization and loyalty. To improve agility and lower total cost of ownership, Bauer chose Shopify, working with CQL and Shopify Plus to replatform its ecommerce experience.

Shopify implemented the migration with new design flexibility, SAP and partner integrations, and a custom Yotpo-based loyalty program. The result was faster speed to market, lower technology costs, and a stronger checkout experience, driving an 18% conversion rate increase, a 30% order increase, 20% cost savings, and a 60% year-over-year revenue increase for Bauer.

Bauer

Chris Cocca

Chief Digital Officer