Case Study: Bathu achieves 26% revenue growth and opens 30+ stores with Shopify POS

How Bathu used Shopify POS to open over 30 stores across South Africa

Bathu, a fast-growing South African sneaker brand, faced rising demand, frequent site crashes, and difficult inventory management as it expanded across a large number of stores. Using Shopify POS, Bathu needed a way to unify its online and in-store operations while supporting rapid growth and simplifying day-to-day retail management.

Shopify implemented a centralized commerce setup with Shopify POS, helping Bathu manage inventory across all locations from one hub, support ship-to-customer fulfillment, and streamline staff onboarding. The results included opening more than 30 stores across South Africa, expanding up to four stores a month, and achieving a 26% increase in revenue, with an initial 200% month-on-month revenue lift after unifying channels with Shopify.

Bathu

Mario Toscano

Technology & Innovation Manager