Case Study: BackJoy achieves a 71% increase in sales with Shopify Plus

How BackJoy Increased Sales 71% Migrating from Demandware to Shopify Plus

BackJoy, a company that reduces back pain by selling posture-improving products, was constrained by its Demandware site: no in-house developer meant slow, costly updates, a non‑responsive/mobile-unfriendly design, limited testing capabilities, and inability to edit metadata—hampering SEO and the ability to capitalize on publicity and peak sales periods.

Interstellar migrated BackJoy to Shopify Plus in four months, enabling the team to self-manage site changes, run tests faster, edit metadata, customize checkout for digital products, and benefit from built-in fraud protection and a responsive design. The results were immediate: one month after launch conversion rate +66.39%, sales +71.40%, organic traffic +11.97% and organic-sales +101.88%; at six months conversions were +22.11% and total sales +7.79%.

BackJoy

Rachel Hollingsworth

Digital Marketing Manager