Case Study: 100% Pure achieves automated international ecommerce across 12 countries with Shopify

How an Organic Beauty Brand Automates International Ecommerce in 12 Countries

100% Pure is an organic cosmetics brand founded by Susie Wang and partners that grew from a farmhouse startup into a global business with a dozen retail locations and multiple international ecommerce stores. As demand and product lines expanded (560 SKUs), the company outgrew its legacy platforms—site slowdowns after a move to NetSuite cost the business hundreds of thousands in monthly revenue and made multi-country management unworkable.

To fix this, 100% Pure replatformed to Shopify Plus and built a custom “Purity Toolbox” that syncs inventory, product data, digital assets and POS orders across stores and NetSuite with a single click. The move restored site speed, cut manual work, improved omnichannel fulfillment, and helped drive 40% year-over-year growth while creating a scalable foundation for further international expansion.

100% Pure

Ric Kostick

CEO and Founder