Case Study: Rhone achieves 500% growth and rapid product innovation with Shopify Plus

How Activewear Brand Rhone Disrupted Itself Two Years After Launching

Rhone is a premium activewear brand founded to solve a common problem: workout clothes that retain foul odors after just a few wears. Growing rapidly and recognized by GQ for its anti-odor technology, the company kept pushing to improve performance and customer experience while scaling omni-channel touchpoints powered by Shopify Plus.

Rhone partnered with a biotech team to develop GoldFusion—real gold nanoparticles infused into merino and Polartec fabrics—which wicks moisture 3x faster, lasts 3x longer, blocks UV, and permanently neutralizes odor even after 100 washes. The launch pre-sold successfully on Indiegogo (raising over $110K), reinforced Rhone’s 500% YoY growth and market differentiation, and—combined with customer listening tools and experiments like Try.com—helped reduce purchase friction and fuel ongoing product innovation.

Rhone

Nate Checketts

Co-Founder and Chief Executive Officer