Case Study: Venus ET Fleur achieves rapid global growth and sells 100,000+ roses during Valentine's with Shopify

How a Wilted Bouquet Sparked a Romance & Business That Delivers Roses That Last All Year

Venus ET Fleur, founded by Sunny Chadha and Seema Bansal after a wilted Valentine’s bouquet inspired them to “give people what the photos promise,” is a luxury floral brand that faced a critical operational challenge: reliably shipping roses that matched their online images. Rapid demand beyond New York exposed problems with traditional roses dying in transit and limited supplier quality, threatening the brand’s promise and ability to scale.

The founders solved it by sourcing specially treated, year-lasting roses from Ecuador and launching the Eternity Collection, then scaling commerce with Shopify Plus and the Infinite Options app to enable customization. The result: explosive growth and global reach — 295,678 visitors (Jan–Feb), an average of 417 new orders per day, transactions in 56 countries, 3,304 new customers, and more than 100,000 roses sold in February, with sequential monthly growth around 30%.

Venus ET Fleur

Seema Bansal

Co-Founder