Case Study: Black + Blum recovers sales and expands internationally with Shopify Plus

How a UK Ecommerce Company Partnered With Shopify to Expand Internationally

black + blum is a London-based design company that makes award-winning homeware. After a delayed relaunch with a third-party vendor, the site suffered browser and smartphone loading failures, broken images, missing analytics, untranslated content, and costly updates — issues that cut sales in the U.S. and Europe by about 50% and blocked the company’s B2C growth.

The team migrated to Shopify Plus, building a new, functioning site in under three weeks and deploying separate regional stores (with currency/language settings and inventory sync tools) to contain problems and simplify management. The move restored international sales, let the team focus on product and marketing, supported plans for new stores like Box Appetit, and helped B2C grow from roughly 2% to 35% of the business.

Black + Blum

Dan Black

Black + Blum