Case Study: Fanjoy scales to $35M in sales with Shopify

How a Trip to Fiji with Tony Robbins Put Fanjoy On Track to Do $35M this Year

Fanjoy, founded by Chris Vaccarino, grew out of a scrappy merch business that began with packing orders in a living room and surviving costly fulfillment setbacks. After repeated rejections and advice that the idea wasn’t scalable, the company pivoted to specialize in influencer merchandise—landing partners like Jake Paul—and quickly faced the challenge of scaling operations, hiring the right team, and moving beyond day-to-day firefighting.

Winning Shopify Plus’s Build a Bigger Business trip to Fiji gave Fanjoy one-on-one mentorship from leaders like Tony Robbins, Daymond John, and Tim Ferriss, who urged Vaccarino to fire low-value clients, stop being the sole operator, and build a strategic team. Combined with Shopify Plus integrations and new hiring, sourcing, and partner strategies, Fanjoy moved from packing envelopes to shipping 125,000 items in a month and posting consecutive monthly revenues of $2M–$5M, putting the company on track for about $35M in sales this year.

Fanjoy

Chris Vaccarino

CEO & Founder