Case Study: Once Wed achieves new revenue growth with Shopify

How a Self-Taught Wedding Expert Cashed in on Courses for Creatives

Once Wed, a wedding blog and dress listing service with millions of annual visitors, faced the challenge of turning its highly curated audience into a new revenue stream. Founder Emily Newman saw an opportunity to expand beyond wedding content and use Shopify to launch If I Made, an online education brand for creative professionals.

With Shopify, Once Wed’s team repurposed its expertise into digital courses, selling online workshops and self-paced content to photographers, florists, and other creatives. The result was strong early traction: If I Made sold courses averaging about $700 each to more than 2,000 professionals, showing how Shopify helped Once Wed turn audience insight into measurable ecommerce growth.

Once Wed

Emily Newman

Once Wed