Case Study: EVELO doubles sales and de-risks purchasing with Shopify Plus

How a Premium Electric Bicycle Maker Doubled Sales and Derisked the Purchasing Decision

EVELO is a premium electric bicycle company founded by Yevgeniy and Boris Mordkovich after building and road‑testing bikes on a 4,000‑mile cross‑country ride. Their challenge was selling high‑priced e‑bikes online—bypassing traditional retail markups—while convincing hesitant customers to make a premium purchase without trying a bike in person.

EVELO de‑risked buying with an Ambassador Network that lets prospects test owner bikes, a ten‑day free home trial, and an 18‑month warranty, while using a direct‑to‑consumer Shopify Plus stack integrated with Klaviyo and Slack to scale. The approach doubled sales year over year, put the company on track for over $3M in revenue, produced very low return rates, and boosted customer confidence and growth.

Evelo

Jonah Bliss

Director of Community