Case Study: Fame House grows direct-to-fan sales and scales global e-commerce with Shopify Plus

How a Music Industry Marketing & Technology Agency Uses Shopify Plus to Grow Direct-to-Fan Sales

Fame House is an award‑winning music industry marketing and technology agency founded by Michael Fiebach that helps recording artists build direct‑to‑fan digital businesses. Faced with a rapidly changing music landscape—where artists need year‑round, multi‑channel commerce, fast merchandise turnarounds, and lower inventory risk—the agency needed a scalable, flexible e-commerce solution to support dozens of clients and global promotions.

Fame House standardized on Shopify Plus and built a proprietary, optimized theme plus D2C processes (pre‑orders, social‑driven demand testing, and plug‑and‑play app integrations) and centralized support with tools like Zendesk. The approach enabled much faster store launches, reduced overstock, and scalable operations—growing the agency from a few clients to 125 brands and 80 shops, reaching roughly 400 million fans and delivering up to 10× revenue improvements for many artists.

Fame House

Mike Fiebach

Founder and CEO