Case Study: Pavers Shoes doubles mobile conversions and increases revenue with Shopify Plus

How A Family Business Left Magento For Shopify Plus & Immediately Doubled Its Conversion Rate While Changing Lives

Pavers Shoes is a fifth‑generation UK family footwear business known for its charitable Shoe Van program that provides shoes to people in leprosy colonies. The company struggled to grow ecommerce on a heavily customized Magento site that took ten months to launch, was costly to integrate with their ERP, required expensive agency support, and left the team unable to move quickly or reliably.

After running a stealth test, Pavers replatformed to Shopify Plus and built the store in‑house, saving six figures and regaining agility. The move immediately doubled mobile conversion rates, significantly reduced abandoned carts, delivered double‑digit year‑over‑year revenue growth, and slashed review costs—results Pavers plans to reinvest to unify channels and expand online sales and their charitable work.

Pavers Shoes

Simon Collins

Ecommerce Chief