Case Study: 100% Pure achieves hundreds of hours saved annually by automating sales and events with Shopify Plus

How 100% Pure Saves Hundreds of Hours a Year by Automating Sales & Events

100% Pure, a fast-growing natural cosmetics brand with 12 retail locations and four international ecommerce stores, was spending huge amounts of engineering time preparing sites for sales and product launches. Front-end engineer Chris Tran regularly worked late nights manually creating pages, adding scripts, and staging inventory across each store — a tedious process multiplied by four that drained time and risked errors.

The company adopted Shopify Plus’s Launchpad (and Flow) to schedule, automate, and roll back campaigns across all stores, with real-time analytics and inventory-triggered workflows. Automation cut roughly 12 hours per sale across four stores and is projected to save hundreds of hours annually, reduced execution risk, freed engineering to focus on analytics, and let marketing run campaigns independently.

100% Pure

Christopher Tran

Engineer