Case Study: House of Smooch Swimwear achieves rapid global growth with Shopify

House of Smooch Swimwear - Customer Case Study

House of Smooch Swimwear (also known as Smooch Luxe) is a Vancouver-based swimwear label that began when the self-taught founder posted a handmade bikini on social media and immediately received orders. Rapid, unexpected demand left the small team unprepared—initially selling via PayPal and a simple WIX site—and struggling to scale operations and fulfillment while the brand began gaining press attention.

The business moved to Shopify using a basic template to professionalize its storefront while continuing to handle shipping and fulfillment manually, allowing the founder to focus on design and expansion. As a result, House of Smooch has grown into a worldwide brand, attracted coverage from UK Vogue and other outlets, been contacted by Sports Illustrated, and is now moving into manufacturing, resort wear, lingerie, and custom hardware—crediting Shopify with helping fuel that growth.

House of Smooch Swimwear