Case Study: House of Chikankari boosts sales by 50% with Shopify Plus

House of Chikankari boosts sales by 50% with checkout customization

House of Chikankari, a clothing brand specializing in Chikankari hand embroidery, faced a conversion challenge after a traffic surge following its “Shark Tank India” appearance. With growing site visits but unclear customer behavior and hard-to-find loyalty program details, the brand turned to Shopify Plus to better understand shoppers and reduce friction in the buying journey.

Shopify implemented Shopify Plus features including ShopifyQL Notebooks for advanced analytics and checkout customization with the Smile loyalty and rewards app. This helped House of Chikankari streamline checkout, surface loyalty points, and improve targeting, leading to a 2x improvement in conversion rate, a 50% rise in orders, a 34% increase in revenue, and a 23% increase in customer return rate.

House of Chikankari

Aishani Sapra

Founding Team and Head of Marketing