Case Study: Houdini lifts conversion 88% with Shopify

Houdini lifts conversion 88% in three months with Shopify

Houdini, a technical outdoor brand based in Stockholm, faced a critical challenge when its previous technology partner went out of business. With a mandate to turn its website into a growth engine, the small five-person ecommerce team needed a new platform that was easy to manage without dedicated technical staff and could avoid the complexities of a headless rebuild. They partnered with Shopify to find a solution.

Working with implementation partner Iggy Agency, Houdini migrated to Shopify in just three months. The solution provided a stable, manageable foundation that allowed the team to focus on sales rather than development. As a result, Shopify helped Houdini lift its conversion rate by 88% and increase revenue by 40% in its first full quarter, while also drastically reducing the time spent on maintenance and reporting.