Case Study: Hobbiesville rewards loyal collectors with personalized vending machine experiences using Shopify

Hobbiesville welcomes 200+ new collectors with Shopify

Hobbiesville, a North American collectibles retailer, wanted to reward customer loyalty for Pokémon's 30th anniversary in a way that favored long-term collectors over just those who showed up first. Their challenge was to securely connect participants to their purchase history and translate that into a tangible reward within an innovative physical experience, moving beyond a simple first-come-first-served model.

Shopify provided the solution by powering the "True Collectors" vending machine. Using Sign in with Shop, customer accounts, and the Hydrogen framework, Shopify enabled a seamless experience where collectors scanned a QR code to receive a personalized booster pack; their purchase history determined their chances of a higher-value reward. This initiative by Shopify made over 200 loyal customers feel recognized and welcomed 200+ new collectors into the Hobbiesville community.

Hobbiesville