Case Study: HiSmile achieves $130M+ global growth and scalable influencer-driven sales with Shopify Plus (Shopify)

HiSmile eclipsed $130 million through influencer marketing and going global

HiSmile, a disruptive oral-care brand founded in 2014 by two Australians, grew rapidly through influencer-driven social selling but outgrew its original WooCommerce setup. Surges from up to 2,000 ambassadors and high‑profile deals caused site crashes and unreliable checkout experiences, blocking the company’s plans to scale globally and measure paid social performance.

Migrating to Shopify Plus gave HiSmile a stable, integrated backend, robust pixel tracking and multi‑currency support across five storefronts. That reliability let the brand capitalize on major influencer campaigns (Conor McGregor, Kylie and Kendall Jenner), maintain peak traffic, and scale internationally—resulting in $130M+ in sales, a $300M valuation, a $5M week in 2018, shipments to 182 countries, a 5X ROAS on the McGregor campaign, and dramatic growth in followers, impressions and regional sales.

HiSmile

Justin Gaggino

Chief Operating Officer