Case Study: Hickies achieves rapid global expansion and 1M+ packs shipped with Shopify

Hickies - Customer Case Study

Hickies is a Brooklyn-based maker of an elastic lacing system that debuted on Kickstarter in 2012 to turn any sneaker into a customizable slip-on. Their challenge was scaling an online DTC business—understanding customer behavior, managing inventory and fulfillment, and building global distribution while preserving a consistent brand experience.

They addressed this by closely listening to customers, using analytics, prioritizing hands-on customer service, and choosing distribution partners who align with their values. The result: rapid global expansion, over 1,000,000 packs shipped, and distribution in 13 countries while maintaining a customer-focused approach.

Hickies