Case Study: E. Marinella’s Digital achieves 42% conversion growth with Shopify

Heritage Reimagined E. Marinella's Digital Transformation Drives 42% Growth

E. Marinella's Digital, the heritage Italian luxury brand, needed a more stable e-commerce platform to handle heavy traffic during peak seasons like Black Friday and Christmas, while also improving the customer experience and expanding beyond its traditional boutique audience. Its previous WordPress-based setup struggled with crashes and management issues, prompting a move to Shopify.

Shopify implemented a migration to Shopify Plus and Shopify Markets, simplifying operations, reducing IT support needs, and enabling smoother international sales and API-based product management. The results were strong: 30% online growth in 2 months, 42% conversion rate growth in 1 year, and a 17% increase in average order value, while failed orders dropped to nearly zero.

E. Marinella's Digital

Maurizio Marinella

Chief Executive Officer