Case Study: Hemmet Sunglasses achieves rapid sales growth and global reach with Shopify

Hemmet Sunglasses - Customer Case Study

Hemmet Sunglasses, a Sofia-based brand launched in 2016, sells unisex, one-size sunglasses chosen for broad appeal and quick social shareability. To keep margins and speed high, the founders sourced a high-quality overseas supplier with reasonable MOQs and fast delivery so the product would be simple to market and scale quickly.

They drove early sales by sending sunglasses to Instagram bloggers and running Facebook ads with retargeting, then streamlined campaigns using RetargetApp and expanded reach with Langify translations. Orders are fulfilled in-house with worldwide express shipping, which delivered quick customer response and helped Facebook and social retargeting become the primary drivers of traffic and growth.

Hemmet Sunglasses