Case Study: Hello Holiday achieves social-driven sales growth and prepares a brick-and-mortar with Shopify

Hello Holiday - Customer Case Study

Hello Holiday, an Omaha-based women’s fashion boutique started by two partners with backgrounds in design, styling and journalism, set out to fill a gap in the market for sophisticated yet whimsical pieces for women approaching life milestones. They also faced operational challenges: indie designers needed help with manufacturing and distribution, and customers wanted exclusive, approachable style without pretense.

Their solution was to launch on Shopify in 2012, offer financing and mentoring to emerging designers, and build sales through strategic social media (especially Instagram and Tumblr), blogger partnerships, and customer-sharing incentives. Backed by tools like ShipStation, MailChimp and Shopify’s POS, Hello Holiday has achieved steady, organic growth, low return rates, strong online reach, and plans to expand into a brick-and-mortar location.

Hello Holiday

Sarah

Hello Holiday