Case Study: Hello Hair achieves scalable online growth with Shopify

Hello Hair - Customer Case Study

Hello Hair is a Melbourne-based, Australian-made haircare brand that launched after its founders couldn’t find a genuinely all‑natural hair mask. They developed the Hello Hair Hydrating Mask to revive color‑ and heat‑damaged hair and sold exclusively their own formulations, then faced the typical early-stage challenges of proving product‑market fit, building awareness and managing growth — especially long international shipping times from Australia.

They drove first sales via social media (Instagram is their primary channel, with nearly 300,000 followers) and ran the store on Shopify from day one, starting lean and upgrading plans and design as demand grew. Shopify’s analytics and scalability, plus a focus on peer-to-peer marketing, delivered a global audience and strong sales growth; they’re now improving customer experience further by moving toward third‑party fulfillment to reduce shipping times.

Hello Hair