Case Study: Hazel & Olive achieves $1M+ in sales within 8 months with Shopify

Hazel & Olive - Customer Case Study

Hazel & Olive is a Texas-based fashion brand launched in 2012 by Taylor, who brought ten years of industry experience, and her husband Ben. Starting with just $300, their challenge was to build a credible, scalable ecommerce business and fulfill orders quickly with minimal capital and resources.

They built the store on Shopify and combined Ben’s business/IT skills with on-site fulfillment to enable same-day shipping. Leveraging social media and word-of-mouth, the business grew rapidly—surpassing $1 million in sales within eight months—and continues to operate debt-free while scaling efficiently.

Hazel & Olive