Case Study: Hawthorne Collection Boutique achieves omni-channel growth and streamlined operations with Shopify

Hawthorne Collection Boutique - Customer Case Study

Hawthorne Collection Boutique, based in Hudsonville, MI, began after its founders left flash-sale sites that were harming their brand with low‑quality merchandise. They launched with jewelry at a local women's expo, then expanded into accessories, clothing and shoes—sourcing some items in the U.S., designing others for overseas manufacturing, and handling some apparel printing in‑house.

To scale, they built a Shopify store and used the platform live at the expo, integrating Mailchimp with a homepage pop-up plus Shopify Barcode Printer and ShipStation to streamline marketing and fulfillment. The result: two brick‑and‑mortar boutiques and a thriving online presence, with strongest sales in-store where customers can try items and a much more efficient backend workflow.

Hawthorne Collection Boutique