Case Study: Hawkers achieves 10,000+ orders per day with Shopify Plus

Hawkers scales to 10,000+ orders per day using Shopify Plus

Hawkers, a Spain‑founded sunglasses brand started by four friends, disrupted the market with affordable, fashion‑forward polarized shades. After a highly successful Facebook and Google campaign in 2013 they quickly oversold inventory, exposing limits in their Big Cartel setup: customers could only see “shipped” or “unshipped,” suppliers ran out of stock, and the team needed a more connected, customizable ecommerce platform to keep buyers informed and support rapid growth.

Replatforming to Shopify Plus gave Hawkers unlimited bandwidth and API flexibility to integrate with logistics partners and deliver real‑time shipping updates, letting the team focus on marketing and product innovation. The result: scaling from hundreds to over 10,000 orders per day, headcount growth from about 5 to 65 in roughly two and a half years, rapid international expansion, and a stable platform that handles spikes in traffic without intervention.

Hawkers

Andreas Klein

Head of International Sales