Case Study: Hat Trick BBQ achieves national growth—repurposing 13,000+ hockey sticks and serving 60+ teams with Shopify

Hat Trick BBQ - Customer Case Study

Hat Trick BBQ is a California startup founded by two hockey dads who turned a pile of broken sticks into a unique product. The challenge was proving the concept and finding buyers beyond their garage — essentially turning a hobby into a scalable business for the hockey market.

They landed their first order on the spot with Hockey Monkey and scaled using Shopify, social media marketing, and in-house order fulfillment with FedEx and UPS. By focusing on fast customer service and community partnerships, they’ve repurposed over 13,000 sticks and now supply 60+ teams across the US and Canada, including 20 NHL teams.

Hat Trick BBQ